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Yield Your
Journey

YuJiao Yao

Expertise

Arts & Tech
Brand Strategy
Curation

Current Role
Client Advisor @ Louis Vuitton
View My Work
01

About Me

I bridge the worlds of luxury retail, digital media, and emerging technology. From leading CRM strategy at Louis Vuitton to building data tools and curating exhibitions, I work at the intersection of creativity and data-driven decision making.

Education

  • MSc in Arts Technology and Business
    Lingnan University, Hong Kong
    2025 – 2026
  • BA in Network and New Media
    Sanda University, Shanghai
    2019 – 2023
02

Experience

Client Advisor

Louis Vuitton
Jul 2023 — Aug 2024
  • Coordinated new product shoots and social media promotion
  • Increased repurchase rate by 30% via customer insights & CRM strategies
  • Achieved 95–110% conversion rate through tailored recommendations

Business Development Intern

Shanghai DEWU Information Group
Dec 2022 — Mar 2023
  • Led platform merchant acquisition & negotiated revenue-sharing agreements
  • Conducted product and brand qualification reviews for platform compliance
  • Onboarded brands (XiaoYinJiang, Phillips Bicycles) achieving ~700 orders/month

Merchandising Intern

Diesel Dragon (Shanghai)
Apr 2022 — Dec 2022
  • Leveraged sales & SKU data to optimize allocation and support SS23 buying
  • Collaborated cross-functionally to resolve supply challenges
  • Built Excel tools for peak-season allocation and clearance workflows
03

Skills & Capabilities

Design Tools

  • Figma
  • Adobe Premiere Pro
  • Photoshop
  • After Effects

Data & Analytics

  • Power BI
  • SQL
  • Python
  • MS Excel (Advanced)

Creative Tech

  • AI Video Gen (Keling, Jiemeng)
  • AI Image Tools
  • Prompt Engineering

Languages

  • Mandarin (Native)
  • Cantonese (Fluent)
  • English (IELTS 6)

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