About Me
Hey there,
I work across brand, curation, and AI-driven creative content,
with a focus on thoughtful storytelling and refined visual
communication.
My background moves between arts, technology, and content
production, and I am interested in building digital experiences
that feel both clear and emotionally resonant.
This portfolio is a space to collect selected projects, visual
explorations, and ideas in progress.
我是一名围绕品牌叙事、策展思维与 AI 创意内容展开实践的创意工作者。我的兴趣点位于视觉表达与策略思考之间，也持续关注如何将想法转化为更有质感的数字体验。
我的背景横跨艺术、科技、内容制作与品牌传播，因此我尤其喜欢那些兼具概念基础与视觉完成度的项目。我希望通过创意、叙事与审美之间的连接，建立更有辨识度的表达方式。
这个作品集不仅是对过往项目的整理，也是我对图像、叙事与设计持续探索的一部分。
Education
-
MSc in Arts Technology and BusinessLingnan University, Hong Kong2025 – 2026
-
BA in Network and New MediaSanda University, Shanghai2019 – 2023
From concept to
visual expression,
I use AIGC to turn
ideas into more
distinctive digital
experiences.
Featured Highlights
CRM & Conversion at LV
Implemented data-driven customer strategies, achieving a 30% increase in repurchase rate and maximizing conversion.
ExploreGraduation Exhibition Curation
Volunteer curatorial coordination at Lingnan University. Managed on-site operations and cost tracking.
Explore'Pototo' — Team IP Project
Led early-stage market research, competitor analysis, brand pricing, and sales strategy for a team IP project, validated through hands-on offline market stall execution.
ExploreExperience
Client Advisor
- Coordinated new product shoots and social media promotion
- Increased repurchase rate by 30% via customer insights & CRM strategies
- Achieved 95–110% conversion rate through tailored recommendations
Business Development Intern
- Led platform merchant acquisition & negotiated revenue-sharing agreements
- Conducted product and brand qualification reviews for platform compliance
- Onboarded brands (XiaoYinJiang, Phillips Bicycles) achieving ~700 orders/month
Merchandising Intern
- Leveraged sales & SKU data to optimize allocation and support SS23 buying
- Collaborated cross-functionally to resolve supply challenges
- Built Excel tools for peak-season allocation and clearance workflows
Skills & Capabilities
Design Tools
- Figma
- Adobe Premiere Pro
- Photoshop
- InDesign
Data & Analytics
- Power BI
- SQL
- Python
- MS Excel (Advanced)
Creative Tech
- AI Video Gen (Keling, Jiemeng)
- AI Image Tools
- Prompt Engineering
Languages
- Mandarin (Native)
- Cantonese (Fluent)
- English (IELTS 6)